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Ken Rock Gives Virtual Presentation at Innovative Dealer Summit

UPDATE: This event has been cancelled. Stay tuned for details about 2021 Innovative Dealer Summit!

Are you headed to the Innovative Dealer Summit September 3-4? This two day-event, hosted by the Colorado Auto Dealers Association, is being held at the beautiful Broadmoor resort in Colorado Springs.

Best Practices to Improve the Fixed Ops Customer Experience.”

Training service advisors has never been more important, but there’s a big difference between knowing how to do a job and knowing how to do a job well. Service advisors are responsible for providing the “service” in service department, yet many have never been trained in the fundamental best practices proven to turn every-day customers into loyal and enthusiastic fans.

Join Ken Rock as he opens up his Service Advisor’s Playbook and shares top-secret strategies for exceeding customer expectations. In this presentation, Ken shares what customers really want from a dealership service experience, and how to deliver it. Attendees will leave with a game plan on how to:

—Exceed customer expectations at vehicle drop-off, during service and at vehicle pick-up

—Build a solid foundation for customer trust and long-term relationships

—Overcome the 5 most common frustrations that customers have with dealership service departments

Tune into Ken Rock’s presentation on September 3rd at 10:00 am MST.

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